Better Business Banking

Tyro is one of Australia’s great fin-tech start-up success stories. Launched in 2003, Tyro was the first technology company in Australia to be issued a full banking licence. Traditionally a payment solutions provider, Tyro has expanded into small business loans and banking solutions. They provide Australian Small and Medium businesses with innovative products and services, to help improve and grow their business. Tyro have a track record in innovation and are growing every day. They currently serve more than 25,500 businesses with its own in-house, cloud-based mobile core banking platform. They employ over 400 staff and report $13.4B in transactions.

Inspired by the relationship with their customers, we created a hemisphere brand that brings together the utility of Tyro with the creative energy of the customer. The brave identity celebrates a moment of inspiration, that spark of energy required to start a small to medium business. We created a full suite of applications for internal and external audiences including digital design concepts and a launch campaign.