Selected Clients
Hugo Boss
Virgin Australia
Seven West Media
AFL
Commonwealth Bank of Australia
Football Federation Australia
Optus
Westpac
Dexus
DHL
GoreTex™ Products
Philip Morris
Celcom
Australia Unlimited
Sydney Airport
Media Saturn Holding
Ilumno
Benni Weller is an interdisciplinary creative director with international experience. He believes in the transformative power of ideas and that great brands tell great stories.
Benni is founder and CEO of Bramp, a smart and affordable brand creation ecosystem for startups and SME. Benni’s mission is to make strategic brand creation tools accessible to every budget and revolutionise the way how startups build their brand.
In his 16 years in the industry, Benni has worked for some of the most influential agencies both in Germany and Australia including Hulsbosch, MetaDesign, Re| M&C Saatchi, Interbrand, Landor Associates and BBDO Peter Schmidt Group. In 2013 Benni helped to build Whybrand, where he and his partner Annika lead the creative department and shaped the creative vision of the agency.
Before leaving agency land in late 2020, Benni was the Creative Director Brand at Hulsbosch Sydney where he was responsible for key accounts like Virgin Australia, Velocity, Football Federation Australia, Channel Seven, Tyro, 86 400 and Dexus.
While Benni’s focus is on identity, his experience includes the disciplines digital, motion, packaging, retail and environmental design. He has created holistic brand experiences for an extensive list of international clients such as Hugo Boss, DHL, Virgin Australia, Commonwealth Bank of Australia, Sydney Airport, Optus, Westpac, Bayer, GoreTex™ Products, and many others, in industries as diverse as fashion, finance, travel, education, entertainment, destination, engineering, retail and telecommunication.
If you’d like to find out more about Benni and his views on the industry, check out the Thoughts section here.