Building an accessories brand around the concept of simple connectivity

In 2009 Media Saturn Holding, Europe‘s biggest electronic retailer with over 800 stores in 16 countries worldwide, assigned Peter Schmidt Group to create 3 top level home brands focussing on white ware, home entertainment systems and accessories.

ISY is an accessories brand with a focus on smart simplicity and clever connectivity. These attributes are reflected in the name and the tagline simply connected. The bold and colourful brand design creates differentiation and impact in a highly competitive shelf environment.