Uniting a digital powerhouse

ASX-listed, Arq Group is the world’s third largest online domain registrar and leading end-to-end digital services company.

After several acquisitions the company was floundering as a melting pot of seven individual businesses. Hulsbosch was tasked to unite its communications under a single brand that represents the sense of partnership, collaboration and limitless possibility Arq Group was driven to create for their clients in the APAC region.

The name Arq Group encompasses the full spectrum of expertise and capabilities of a multi-dimensional, full-service digital partner. The identity emanates a sense of constant cyclical evolution present in all digital processes while embracing the human quirks of the people who drive that innovation.

Hulsbosch was also responsible for the company’s new website's UX, build, navigation and design for an enhanced, innovative customer experience.