Escape Naturally

Customers are drawn to active, pure ingredient combinations for optimal skin care, while also considering the environment. KOi is a natural escape from the everyday and delivers real value for a cost-conscious market.

The simple black and white brand canvas, accompanied by lush variety led illustrations, highlight the craft and quality of ingredients that are behind every KOi product. The brave design pushes category boundaries and creates cut through in a cluttered shelf environment.

The ‘Escape Naturally’ tagline underpins the brand strategy of boasting the benefits of using 100% naturally-derived botanicals and essential oils. The line of products has been extended several times since its launch in 2019 because of the brand’s huge success.