Revitalising an Australian Icon

Seven Network has been a constant on Australian television screens for over 50 years and is a truly iconic Australian brand.

Hulsbosch was invited to reinvigorate the brand, to create an engaging, entertaining and compelling identity that would create consistency across Seven Network’s broadcast and online channels and platforms, appealing to a wide audience centred on the key segment of 25-54 year olds.

Seven Network has always been about bringing Australians closer to the moments that move us – whether that be News, Sport, or Entertainment. The visual identity is based on the idea of a window that opens up to the world, revealing layers of content. This simple, bold, graphic system stems from the iconic ‘7’ logo, and visually unites the main Channel 7 with 7flix, 7mate, 7two, 7plus and the key programming pillars of 7NEWS and 7Sport.