On is rethinking retail
On, a running shoe brand from Switzerland is pushing the retail experience in their new flagship store on Lafayette in NYC. This is particularly interesting in 2020, where COVID disrupted retail around the globe and has pushed experiences away from bricks and mortar to online.
“Born in the Swiss Alps, worn all over the world. On products are always designed with functionality and user experience in mind. Our first global flagship store is the same. On NYC is designed to create an enriching customer experience, taking shoppers on a personalized and multifaceted journey through our philosophy and collection.
Customers can benefit from a variety of technological services designed to help find the products that suit them best. Or, immersed in an interactive environment that reflects the thinking behind our brand, they can explore everything our varied collection has to offer. On NYC is designed to be experienced and enjoyed. Technology-driven, human-centered.”
